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Challenges and Trends in the vacation rental indsutry 2026

The state of the sector told by the people who run it. 331 operators across Spain, Italy and English-speaking markets. They give some insights on regulation, automation, guest experience and what they expect for 2026.

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This guide includes content about:

The study & methodology — 331 operators, Q1 2026
A sector run by small operators — who answered, where they're based
Top challenges for 2026 — what keeps operators awake
State of digitalisation — how automated check-in really is
The regulatory impact — how rules are reshaping the day-to-day
Guest experience — where arrival still breaks down
Tech priorities — where the 2026 budget is going
2026 outlook and three trends to watch in 2027

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